Slide 1
Digital Sanctuary, a global media design company presents…
Slide 2
A leap forward in the way we enjoy, share and experience
music.
Slide 3
The Heard. The title
implies two things. The first and most
obvious is that conveys listening to various things. 2nd, it implies that it is a
collection of things – and that is what I find most exciting about this
project.
Slide 4
This application is going to be released on Apple and
Android operating systems simultaneously.
Too often there is a disconnect between what is offered in the Apple App
store and what is offered on the Android market.
Slide 5
We want the Heard to be a music information destination for
mobile users. What that means is we want
the Heard to do what 4 or 5 separate and unrelated applications will do and
more. Let’s look at some the functions
we’re talking about…
Slide 6.5
The Heard will provide what others cannot. The features include:
A Live Calendar -
which I’m going to discuss in more detail in a minute.
The News tab –
which will troll the web for news on specific artists or genres user defines.
Discographies –
giving the user the ability to see what artists have produced in terms of
records or appearances.
The Box Office –
giving the user the ability to buy tickets.
I’m going to come back to this one in a minute also. It has some exciting possibilities.
Radio – we’re in
negotiations with Spotify to partner with them to allow users to experience
genre/artist defined music.
The Media section
will allow users to be exposed to images and video of their favorite
bands.
Slide 6.7
What makes this application different and ground breaking is
how it can be modified to the user’s tastes using three distinct components. The user can employ their location and
designate a defined mile radius to keep them informed as to performances they
may like to see in their area. Second,
the app can be further refined by choosing a genre or genres the user is
interested in. And third, users can keep
a list of favorite artists that will populate each of the tabs.
Slide 6.8
This brings me to some of the exciting features The Heard
has. Let’s take a closer look at the
Live Calendar. It gives the user the
ability follow their favorite artist or genre simply.
Slide 7
The calendar will populate itself with artists based on the
user defined mile radius of a location, genres they have chosen as well as specific
artists. The user can click the day they
are interested in and will find…
Slide 8
Access to maps and directions to the venue, the venue’s
phone number, reviews of the venue by other Heard users and links to performer’s
web site, venue’s web site, etc.
Slide 11
Another exciting element of The Heard is the Box Office
tab. Here users can buy and reserve
tickets to their shows in a snap. What
makes this function unique is the…
Slide 12
Digital ticket feature.
Users have the option to download a digital ticket to their device which
will be honored at the venue.
Slide 13
The revenue stream for the Heard has three distinct parts. The application will be available in 2
formats. The first being a free version
with some limited usability and opportunities for advertisements.
Slide 14
The Paid version will be advertisement free and has a
purchase price of $2.99.
Slide 15
Third, a onetime service charge will added to any ticket purchase
when users opt for the digital ticket.
This option is especially relevant to the environmentally conscious.
Slide 16
The Heard - Funneling multiple resources into a music rich experience
and one mobile application.
Excellent job on your presentation, Vonn. Extremely well produced and professionally done. The app is very well thought out and seem like something that could very well be made available in the marketplace. The various features of the app are smart. I like the ability of app users to review individual venues. The digital ticket option is very smart because that's definitely the way things are moving. It would also be a great way to keep all your ticket "stubs" in one place, as you may have done previously on a corkboard. Tying that in as an additional stream of revenue is also a great idea.
ReplyDelete